Nowadays, when people go out to watch a movie, they have certain expectations of what the movie be like and if it turns out to be the opposite, it surely affects people’s experience and then they would not recommend it to others. Likewise, it goes the same way with our product, if the product is not intuitive, not easily accessible, or makes a bad impression at first then our users are not coming back. Ultimately, making efforts to improve your product’s user experience can increase online traffic and keep our users coming back. Consider the following tips and techniques to improve your product’s experience for your user-
Focus on a Responsive Website
Today users hop between devices accessing the website from mobile, desktop, laptops and tablets.. For a satisfying user experience, one has to provide accessibility to the web on different sizes of screens for better flexibility and scalability. But firstly one should know what a responsive website is-
A website that is designed to render well in different screen sizes and orientations of the devices to create dynamic changes on which it is viewed. Responsive design is important because it ensures that users can access and navigate a website easily, no matter which device they are using. It’s true that the majority of the online traffic is from mobile and desktop is still second. 20% of the traffic comes from mobile so if you have a product that works on desktop only then you are losing 20% of the user that can make it to your site.
A website that is not optimized for different screen devices will be difficult to read and navigate on a small screen can lead to frustration and a poor user experience. If optimized properly, these websites can be loaded faster helping you to render new customers. A responsive website is cost-effective and can save your time and finances in making a single version of the website rather than a dual version. They can boost your sale and bring more potential customers to your platform and can increase your customer’s reliability.
Overall, creating a responsive website is an important consideration for any business or organization that wants to provide a great user experience for its visitors, regardless of the device they are using. A website is the digital face of your business and making it friendly, accessible, and flexible should be our top-notch priority.
User Engagement Metrics
Engagement metrics focus on the users’ way to interact with a website, app, or software. Apart from interaction, it also focuses on page views, scrolling, and no. of clicks. Engagement metrics can help an organization adjust marketing efforts or content based on specific goals. Metrics help improve the customer experience and can also help an organization save time and money on content creation or development by eliminating strategies or features that aren’t effective. There are a few metrics we can consider important to measure user engagement-
- The frequency of page visits measures the traffic present on your website. It ensures how many customers are viewing your page and how much time they are spending on your page. The easier and more enjoyable your site is to use, the more time customers will spend there on average.
- Removing unvalidated features from a product can enhance user productivity by simplifying the product’s functionality and improving its overall performance. When a product has too many features, it can be overwhelming and confusing for users, leading to decreased productivity and frustration.
- The bounce rate tells you how many customers show up and then leave without viewing a second page. A high bounce rate isn’t always bad, but it is something you’ll want to consider, especially if the goal is to keep readers engaged on your site.
- Conversion rate measures the percentage of customers involved in completing some actions tied to your company. A low success rate can indicate user experience.
Moreover, considering the above metrics improves the product’s performance and customer satisfaction, and makes them trust your products with a better user experience.
Study User Behavior
Observing user behaviour is an important aspect of enhancing user experience, as it allows designers and developers to understand how users interact with a product and identify areas where improvements can be made. Watch users, don’t listen to them. Study user behaviour in order to determine where the problem exists. For testing new features, don’t ask users their opinions instead watch their actions and iterate accordingly.
By observing user behaviour, one can gain insights into how users approach different tasks and workflows, how they navigate the product, and where they may encounter difficulties or frustration. This information can be used to optimize the product’s design and functionality, making it more intuitive, user-friendly, and efficient.
Some common methods of observing user behaviour include user testing, surveys, and analytics tools. User testing involves watching users interact with the product in real time, while surveys can be used to gather feedback on specific aspects of the product. Analytics tools can provide insights into user behaviour over time, allowing designers and developers to identify patterns and trends.
Consistency is an important characteristic of any application. It should be kept in mind that consistency is to be achieved throughout the app, web or software while designing. This can be achieved by reapplying their prior experiences from one part of the application to another. There are some areas in the application where we have to show consistency for better performance-
- Iconography should be the same. If it changed then the user might get confused.
- Button shape, colour, typography, and behaviour states should be consistent.
- Spacing, alignment, grids, layout, lighting, shadows and more are to be the same throughout the application.
Applying a consistent design pattern is not difficult. If a new specific pattern has been introduced, the same pattern can be reused within the application which not only reduced the efforts but also time-saving and enhance the overall user experience.
Good Information Architecture
Information Architecture is the collection of all the information of your application and arranging it in a way that our users can easily understand and navigate throughout the application. It is basically a blue-print of any application. It involves creating a framework that defines how information should be organized and presented to users, based on their needs and goals.
The goal of information architecture is to help users to find the information they need quickly and efficiently. This is typically done through the use of a clear navigation system, labeling, and consistent formatting and design.
It simply provides a clean and focused design which helps to build a well-structured application and ensures our users that they will have a better experience while using the application.